About Us
Pip Deave (nee Snell) weighing blackcurrants for Ribena in 1980 (in the good old days before food hygiene audits!)
Over the years, the name A.J and C.I Snell has become synonymous with quality fruit produce in both the fresh and frozen markets, recently recognised by the accolade of 2008 Soft Fruit Grower of the Year.
Our success is down to a fine combination of a few vital ingredients: our history, our determination and the richness of the Herefordshire soils.
With a long established family history in farming (we've been growing blackcurrants since 1975) we're experts in nurturing great tasting soft fruits. In fact, we're often at the forefront of developing methods and technologies for nurturing blackcurrants.
And we couldn't pick a better location - it's no surprise that 30% of the UK's blackcurrants are grown in Herefordshire.
Our rich and fertile soils provide a great basis for growing the tastiest blackcurrants on the market.
Harvesting Blackcurrants on our
family farm in 1979 with an early version of modern Blackcurrant harvester
We provide the full range of farming and packing services, which makes our blackcurrants fully traceable from field to store.
Our Audits include:
- Field to Fork audited for Marks and Spencers (M&S)
- BRC Grade A Certificate
- Gold Standard for Tesco's Nurture